Month: April 2019

Research Project

I worked with a group of four girls to create a survey research project for my Public Relations Research course. This course took a real-life client and tested students’ skills in public relations and communications strategies. It also taught us several useful skills including sampling, instrument design, data processing, analyzing and reporting.

Our research project was conducted for Chipotle Mexican Grill, an American chain of fast casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and Mission-style burritos. Our goal was to figure out how to repair the damage made by the Chipotle E. coli Crisis and to gain back the trust of customers. We accomplished our mission by giving the company several suggestions regarding the use of specific social media platforms, website design ideas, increasing promotional efforts and targeting a younger demographic target audience.

We created a survey using Qualtrics and shared it on Facebook and several other social media platforms. We had 102 different people participate in the survey which led us to the results and overall recommendations for Chipotle Mexican Grill. The purpose of the results and recommendations was to update and inform customers and reach the targeted audience in the most effective way possible.

Inside the research project, you will find an executive summary, literature review, media analysis, method, results, discussion, and recommendations. In addition, there is an appendix section containing the survey questions and results. Feel free to view this research project to learn more about the Chipotle Mexican Grill E. coli Crisis, our research process, and the final results.

View the full PDF of the Project below.

Final-Report_AMKA_Chipotle

Identity Suite Layout

This is my personal brand identity suite layout that I created for my PRCM Style and Design class. This project includes a stationary cover letter, envelope, business card and résumé.

Research Project
I worked with a group of four girls to create a survey research project for my Public Relations Research course.
Read more.
Identity Suite Layout
This is my personal brand identity suite layout that I created for my PRCM Style and Design class. This project
Read more.
Music Poster Project
This is a sample poster I made for one of my favorite bands, Khruangbin, for my PRCM Style and Design
Read more.
Type and Image Project
This is my Type and Image Project that I created for my PRCM Style and Design class.
Read more.

Music Poster Project

This is a sample poster I made for one of my favorite bands, Khruangbin, for my PRCM Style and Design Poster Project.

Research Project
I worked with a group of four girls to create a survey research project for my Public Relations Research course.
Read more.
Identity Suite Layout
This is my personal brand identity suite layout that I created for my PRCM Style and Design class. This project
Read more.
Music Poster Project
This is a sample poster I made for one of my favorite bands, Khruangbin, for my PRCM Style and Design
Read more.
Type and Image Project
This is my Type and Image Project that I created for my PRCM Style and Design class.
Read more.

Type and Image Project

This is my Type and Image Project that I created for my PRCM Style and Design class.

Research Project
I worked with a group of four girls to create a survey research project for my Public Relations Research course.
Read more.
Identity Suite Layout
This is my personal brand identity suite layout that I created for my PRCM Style and Design class. This project
Read more.
Music Poster Project
This is a sample poster I made for one of my favorite bands, Khruangbin, for my PRCM Style and Design
Read more.
Type and Image Project
This is my Type and Image Project that I created for my PRCM Style and Design class.
Read more.

The Importance of Design for PR Majors

When
I started out at Auburn University, I was very intimidated by graphic design.
The girls in my dorm that were graphic design majors always spent the night in
the studio, or would miss fun social events to work on difficult projects. I
never thought that studying public relations meant you became well-versed in
multiple subjects, including graphic design.

For
me, design was very intimidating at first. Everything about the applications in
Adobe
Creative Suite
scared me. I even put off taking the required PR Style and
Design
course until spring semester of my senior year. BOY WAS I
WRONG TO DO THAT.

I
entered the course feeling uncreative, uninspired and very discouraged.
However, seeing examples of some AMAZING and simple design work PR
professionals have created started to slowly inspire me.

During
my job search process, I quickly realized that most companies require PR
professionals to not just be proficient AP
Style
writers and quick to lead crisis controllers, but also
creative designers, full of ideas for marketing and advertising. THIS is why
design skills are important.

Learning how to design an identity suite, a logo, a creative resume and cover-letter that makes me unique compared to other applicants, creating a BRAND….creating something on paper that makes MY personality available to anyone seeking it with a single glance. THIS is why design skills are important.

To
ease the anxiety to anyone reading this that feels overwhelmed or feels that
design lingo is equivalent to learning a foreign language, THERE IS A ROSETTA
STONE FOR DESIGN. This nifty tool is called Adobe
Tutorials
. You start by choosing your learning level: beginner or
experienced.

Next,
it gives you countless tutorials for every application within Adobe Creative
Suite. For example, my favorite design application is Adobe
InDesign
. For your reference, I have chosen the most basic tutorial
for this application: Get
Started with InDesign
. The best thing about these tutorials, is that
they give you downloadable files so you can easily follow along with the
provided video. It is helpful to use the split screen feature on your computer
to do so.

With easy and fun
tutorials on Adobe, learning design skills is basically fool proof. Although it
does take practice and trial and error, I have found that design, a concept
that brought me lots of stress, has now become a calming activity for me.

The first three years of my college career, my PR courses were focused on writing, press releases, public speaking, press conferences, etc. I have loved learning how graphic design enhances the story you are telling on paper and appeal to differences in how people learn. For example, visual learners vs. reading/writing. It is true that public relations is a bundle of integrated communications that build beneficial relationships between organizations and their public. Graphic design will only make bridging the gap easier.

The Importance of Design for PR Majors
When I started out at Auburn University, I was very intimidated by graphic design. The girls in my dorm that
Read more.
How InDesign Saved My Professional Identity Suite
So let’s paint this picture. It is currently my senior year, all of my friends in my major are discussing
Read more.

So let’s
paint this picture. It is currently my senior year, all of my friends in my
major are discussing their exciting and creative new websites, logos, PR
graphic design internships, etc. and here I sit, wide-eyed, overwhelmed, having
had NO graphic design experience (unless, of course, you count horribly
photoshopping Tom Petty’s head over my friend’s boyfriend next to her on her 21st
birthday sign). I sit down in my first class of PR Style and Design excited and
ready to learn and later, I leave in tears. There are SO many tools and details
of EACH Adobe Creative Suite application. Needless to say, I was overwhelmed.
UNTIL a few weeks ago, I found my one (graphic design) true love: InDesign.


According
to American
Graphics Institute
, for your understanding, “Adobe InDesign is a
desktop publishing and typesetting software application produced by Adobe
Systems. It can be used to create works such as posters, flyers, brochures,
magazines, newspapers, presentations, books and ebooks”. I know, I know.
BORING! But let me just say, this thing is AMAZING. You can do and make
anything, which is super encouraging seeing as before, I had no previous Adobe
Creative Cloud
application experience and now, I feel like an
InDesign pro!

The really cool thing about Adobe services, in general, is that they provide voice-guided videos and downloadable documents where you can actually practice the skills and follow right along as they teach you.  This is called Adobe InDesign Learn and Support. They have them for all Adobe Creative Cloud applications. This was probably my saving grace during one of the big projects due this semester: our Identity Suite. An example of my finished product is located above.


So what,
you ask, is so special about InDesign? Well, let me just walk you through one
of the most amazing tools I learned: The
Pen Tool
. This skill single handedly fixed my logo from giving me
complete anxiety to complete aesthetic satisfaction. Let me break it dddddown.  


This cool tool really transformed my logo. I created my logo by using the typeface Big Caslon and colored with C: 31.6, M: 12.7, Y:0, K: 69. Here it all went down:


  1. I moved the text boxes with A and M to move and connect them vertically. However, in the first photo inserted below, you will see that the A seems slightly off, or smaller, to the letter M even though it is the same type size.

2. With the A text box selected, I then clicked the Free Transform Tool and widened the A so that the furthest serif on the left and right serifs matched up to the serifs on the top of the M.

3. As you can see in image 2 below, the left serif at the bottom of the right ascender of the A extends a bit too far over to the left. This aspect REALLY bugged me. I mean really. So I then used The Pen Tool to fix it. It takes a bit of trial and error, but after moving the anchor points around on the serif, I finally found a size I was happy with. This led me to making my own personal logo. SO proud. I absolutely love it!

4. The final product!!

Powered by WordPress & Theme by Anders Norén